Backlinks as an SEO tool | Janelle Nightingale

Backlinks are an essential factor in search engine optimization (SEO). They are links that point to your website from other websites, and they play a crucial role in determining the authority and credibility of your site. When a website links to your site, it gives it a vote of confidence, telling search engines that your content is valuable and worthy of attention. Therefore, the more high-quality backlinks a website has, the more likely it is to rank well in search results.

Holiday Season Content SEO | Janelle Nightingale

Seasonal content can be a powerful tool for improving your search engine optimization (SEO). By creating and promoting content relevant to current events and trends, you can increase the chances of your website being discovered by search engines and users.

One way to approach seasonal content is to create a calendar of upcoming events and holidays and then plan your content strategy around those events. For example, if you run a retail website, you might create blog posts and social media content promoting your products for Valentine’s Day or the winter holiday season. Or, if you run a travel website, you might create content about summer vacation destinations or spring break ideas.