Seasonal content can be a powerful tool for improving your search engine optimization (SEO). By creating and promoting content relevant to current events and trends, you can increase the chances of your website being discovered by search engines and users.
One way to approach seasonal content is to create a calendar of upcoming events and holidays and then plan your content strategy around those events. For example, if you run a retail website, you might create blog posts and social media content promoting your products for Valentine’s Day or the winter holiday season. Or, if you run a travel website, you might create content about summer vacation destinations or spring break ideas.